A company really arduous, to open a Harley-Davidson dealer in Italy (and quite possibly the world).
Harley Davidson is one of those marks by tradition and history really impressive and unique, but they have in the brand their absolute strength. So that the parent wishes to be absolutely sure of quality and adherence to our standards by anyone wishing to sell products.
A guarantee that has helped keep the brand over the years (or maybe we should say the centuries saw that Harley-Davidson is a brand that has existed for over 100 years).
But come on. How do I open a Harley dealership? It is not simple. To begin you must have a certain number of financial requirements: net profit exceeding 400,000 euro, 500 sqm at least space available and 200,000 euros in cash. At this point, as if that weren’t enough, we need a bank guarantee for 300,000 euros or more.
But all this is not sufficient to open a dealership. In fact these are the requirements (minimum, may increase depending on various parameters) to submit the application. But do not guarantee that the same will be accepted.
The die then is still long, leading to the next step of submitting a business plan is extremely detailed, other documents and various adjustments to both the business plan to another.
All this will, if the House mother considers appropriate, to open a Harley-Davidson dealership in the desired place.
A rigmarole therefore expensive, which plans to have at least one million euros, plus the cost of the purchase of motorcycles, equipment, training, equipment and staff.
An initial investment should not be underestimated, at no cost, but that, on the other hand, can bring a really respectable turnover, whereas the average price of one of these bikes.
What counts in the end though, besides the money, is the concept. Harley is a brand that speaks of freedom. A symbol rather than a motorcycle, entry in the legend. Who decided to devote himself to these beautiful objects must do so with due respect and always keeping in mind the fixed meaning that motorbikes Harly Davidson have always had. Otherwise there is the risk of having the concession in a moment, which obviously brings extensive damage.
Harley Davidson is particularly attentive to their image is always properly supported by kindness, professionalism and availability. But above all a great seriousness in conducting business. Unlike nearly all other brands, protests or customer complaints at the national, have a great weight and are taken into serious consideration.
And there have been cases of concessions withdrawn when the level of service did not meet the standards.
So the idea is good, guarantee excellent earnings but in the face of sweat, seriousness, commitment and, above all, a very substantial initial investment.
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